RSPCA

"RSPCA Animals Make Great Pets" was a TVC campaign and lead social media piece produced to highlight the benefits of adopting a RSPCA animal.

The campaign idea came from both the lead character Sam (a real life mechanic) and his experience of adopting a dog through the RSPCA, and an actual phone conversation between a caller and RSPCA operator about losing a pet and the psychological benefits of adopting a new one.